Accenture’s Fjord Trend Maps Out 7 Trends for Business, Consumers And Society In 2021

The fourteenth annual reports from Accenture Interactive’s global network of designers and creatives found that organisations will have the opportunity to map out new territory as they embrace new strategies, services and experiences to meet evolving human needs.
Mark Curtis, head of innovation and thought leadership for Accenture Interactive said throughout history, after a global crisis, a new era of thinking begins.
As we look to the future, a wealth of potential worlds opens up in front of us. Some are scary, some are exciting, and all of them are largely unexplored. Businesses have the ultimate permission and space to think and do differently.
Emma Carpenter, Fjord Johannesburg Studio Lead and Head of Design Experience for Accenture Interactive, Africa said the pandemic has brought clarity and surprises alongside its chaos and tragedies. She believes the uncertainty will create and inspire new invention, a 21st century renaissance here in Africa as well as globally.
The trends demonstrate how African organisations are responding to the new challenges and provide practical advice on surviving and innovating in a precarious economy.

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